For the leadership team · 5 slides · 07/2026

19 Days to Impact.

From question to high-impact intervention in 19 days. A working prototype.

Grounded in psychology. Tested with synthetic data. Validated with real people.

19days.ch 01 / 05
01 · Why now?

Behavior change is the next frontier.

Products and campaigns reach people, but rarely change behavior in measurable ways. Most solutions fail not on the idea, but on the assumption about the audience.

We combine behavioral psychology, choice architecture, gamification, and AI. We test early in a sandbox before effort and risk rise in the real market.

19
days sprint
3
phases: Understand · Design & Test · Implement
1
executable roadmap
19 Days to Impact 02 / 05
02 · How we work

Three phases. Clear decisions. No theory without a test.

Day 1–5

Understand

Sharpen behavior and audience, activate synthetic personas, identify motivators and barriers along the user journey.

Day 6–16

Design & Test

Build interventions from behavioral psychology and gamification, translate to prototypes, test with synthetic and real users.

Day 17–19

Implement

Evaluate results, prioritise rollout, name open questions and risks, hand over the prototype.

19 Days to Impact 03 / 05
03 · What you get on day 19

Concrete, tested, leadership-ready.

01

Tested prototypes

Validated with real users, technical feasibility demonstrated.

02

Insight reports

Compressed insights on audience, motivators, barriers, ready to argue with.

03

Roadmap with ownership

Next steps, owners, timeline, black on white.

04

KPI setup

Behavioral KPI, driver metrics and a guardrail, ready for rollout day 1.

19 Days to Impact 04 / 05
04 · Team · Price · Contact

Four roles. One team. One contact.

Core team

Dr. Andrea Schneider
Behavioral psychology & research PhD in cognitive psychology; led UX research at the EPFL+ECAL Lab. Author of about a dozen peer-reviewed studies and creator of SBB's award-winning experience app. linkedin.com/in/andrea-schneider-856952a0
Dr. Gilles Chatelain
Strategy & user insights UN representative in Geneva for the psychology associations APA, EFPA and FSP. Founder of The Behavior Lab, applying behavioral science for federal offices and global firms. linkedin.com/in/gilles-chatelain-67a379a5
Matthias Sala
Gamification & AI Co-founder of mixed-reality studio Gbanga and founding president of the Swiss Game Developers Association. ETH Zurich, ex–Xerox PARC; winner of the global Universal GameDev Challenge. linkedin.com/in/salam
19 Days to Impact 05 / 05